Mobile e commerce, which can also be referred to as mobile commerce or m commerce, can be defined as the process of buying and selling or carrying out business using mobile devices. Consumers as well as service providers can buy and sell products and services using wireless devices. Mobile commerce is an advanced form e commerce. E commerce was carried out using the Internet on desktops. Although, e commerce gained huge popularity amongst consumers, it had certain disadvantages. One had to remain stuck to one place, as it was not possible to move with the desktop from one place to another. However, with mobile commerce, the mobility factor has made it even more popular that electronic commerce. Users are not required to use the Internet with a plug in terminal anymore. They can connect to the world wide web without any such terminal.
The internet has proved useful in many aspects of life and business marketing is definitely one of them. E-commerce, also known as electronic commerce is the process in which businesses use electronic media such as the internet and its related technology and applications, to create interaction between a buyer and a seller. This process is usually over the internet and can comprise of several other factors independent to specific types of businesses.
The business, company or organization may choose the means in which they would want to integrate their marketing tools. There are several options available and all of which have their own pros and cons. The simplest form of e-commerce and advertising over the internet is through posting links over popular internet sites, which will then redirect the user to the company or business site once the user has clicked on the link.