I’ve had the opportunity many times to give suggestions to e-commerce website owners. One suggestion that I always give them is to consider their international visitors. They are valuable because they are customers just like domestic customers are. In fact they are a valuable asset to your website sales.
When the economy is down in your country, whether you live in the United States of America or Bangladesh, the international visitors to your website can make a huge difference.
While the global economy is tied together most of the time economies are doing different things.
For instance in the United States the currency at times goes down. At one point the Canadian dollar equaled similar value to the US dollar. International consumers were flocking to US-based websites and companies to purchase their products at a discounted price due to the currency falling in value. in fact China does very well because its currency is undervalued against the currencies of the world.
This can create a phenomenon for your website.
At times the currency that you use is down and customers from other countries will be flocking to buy your product at a perceived discounted rate in their countries currency.
Nevertheless international visitors like to see the price of your product in their currency. Offering a tool on your website that very easily shows them the price of your product in their currency is of great value to you and your sales.
Following the advice here and getting a currency converter for your website could be the single most important addition and tool you put on your product pages this year.