This rapid world is full of life and no wonder that an e-Commerce website has become a necessity of this unanimous earth. What is the basic difference between a lively e-commerce site and a namesake online entity? The indispensable factor is the interaction and the trustworthiness that it builds with its customers. Constructing a reliable e-Commerce site aids you in brand building and a long-term relationship with your customers. The ‘convenience’ component plays a vital role in the victory of the skyrocketing shopping cart websites. A fully competent e-Commerce site is one that is ornamented with the following elements.
Website design: This is the most important factor of an e-Commerce site since the core website design creates a first impression for your potential customers. The first few minutes of your visitor’s time with your e-Commerce website decides whether they would become your trusted customers or your compelling foes.
For this special reason, you should necessarily design your website with the needs and expectations of your target audience in your mind. The nucleus of your e-Commerce cell should always ramble around with the products that you are looking to sell. A simple, straightforward, appealing and elegant website design can play all the wonders for your shopping cart site. An overstated or an exaggerated web design has all the possibilities to distract the customers away from your focused products. There are certain picture perfect e-Commerce websites like Shoe Guru, Apple etc., where spotlight is on the actual products for sale. Such websites are unbeaten and are known for their simplicity and classiness.
Merchant account: Merchant account is the common term employed to define the services that facilitate business entities and non-profit groups to agree to credit and debit cards for corresponding payment. This account forms an integral part of an e-Commerce site as payments for the purchases made through these sites are received via debit and credit cards. The website owner should be careful in choosing an unfailing and reliable processing bank. Generally such processing banks are either direct or indirect members of MasterCard and Visa. The operation goes like this, as soon as a payment is made by the customer, the processing bank credits the merchant’s account after deducting the processing fees as mentioned in the Merchant agreement. After which it collects the money from the card issuer on sending a payment request.
Shopping cart: e-Commerce websites are also known as shopping cart websites as the items purchased by your customer gets added in their shopping cart as and when they choose a particular product. This software functions efficiently in assembling and systematizing the list of purchase items of the online customers. It is good to have a shopping cart icon on every page of the website either as part of the header or the footer, connecting the user’s activties. This adds convenience to the user and makes them experience a hassle-free shopping environment. Shopping carts can also be custom-built by the web designer or you can avail the free shopping carts offered by certain trusted shopping cart providers. Do ensure that all your web pages are SSL protected to guarantee user’s safety.
Payment gateway selection: Thefts and fraudulent activities on the internet have the demolishing power and might spoil the trust of your customers. Such exploited customers will never turn back to your site and have the potential to spread the negative power that might ruin your business. It is better to be wise and choosy when it comes to your payment gateway selection. Pick the access that is safe, secure, credible, and trouble-free. Such gateway should also have a good history of previous transactions and one which uses the most recent encryption technology.
With these elements intact your e-Commerce website is a sure shot success.